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Knowledge test data analysis
Detailed review of sales team knowledge test results

Merial Animal Health Limited, a customer of Amtek's Sales Business program, has added spreadsheet analysis to their system.

Merial uses The Sales Business system to train their field sales team in both 'soft' selling skills, and product and animal health knowledge. The product and animal health elements have been developed by Merial managers and trainers using the program's built-in tool-set, and includes images, text, pdfs and over 100 test questions.

In order to review performance in the knowledge tests at a 'granular' level of detail, Amtek has prepared an Excel spreadsheet that links to the system database. The spreadsheet allows question-by-question analysis of results, identifying specific areas of strength and weakness within the team. Overall scores in test sections are displayed in the built-in Learning Management System supplied complete with every Amtek package.

Where areas of weakness are identified, Merial managers will develop additional learning content and tests.

Because all Amtek systems operate from a standard Microsoft database, and the data is structured in a highly granular format, this type of analysis is available for all Amtek systems.

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